In a forward-looking initiative that would go a long way in exploring PR and media opportunities in the Indian Defence Start-up arena, India’s largest digital PR and news distribution company ‘Digpu News Network’ has joined hands with Potential Exhibitions & Media Marketing (PEMM), a significant player that connects Indian Defence companies with trade shows around the globe.
The two companies will jointly explore opportunities in the media space by way of collaboration so as to aid the growth of Indian Defence startups. While Digpu News Network has already made a mark for itself in the digital PR industry and news domain wherein Potential Exhibitions & Media Marketing (PEMM) connects Indian companies with international trade shows and also offers integrated exhibition & media solutions in Aerospace, Land Systems, Naval, Cyber, Drones / Unmanned Systems, Homeland Security and Defence Technology domain.
Helping Start-Ups Find A Voice In The Media Domain
Highlighting the need for helping Defence start-ups, Mr Devender Singh, Founder of Digpu News Network, said that in the past 04 years, we have developed and published news articles and press releases for over 700 creative Indian Start-ups and MSMEs from various industries like tech, education, health, cybersecurity and more. With our collaboration with PEMM, we will help the Indian defence start-ups industry by publishing their R&D and product-related content on our news platform along with our network of 500+ digital news publishers including mainstream and regional news publishers worldwide.
Tech Insights, Industry Capabilities Of Start-Ups To The Fore
Providing an overview on the defence media options and exhibition opportunities, Mr. Vishal Mehta, Marketing Director, PEMM, elaborated on the need for Indian start-ups and MSMEs in the aerospace and defence domains to communicate and showcase themselves in a more professional way, while competing in the global markets. He also spoke about the opportunity to gain insights into the technology and industry capabilities of start-ups and talent utilization through Digpu News Network. These initiatives can further help in achieving the USD 25 billion target set by the Indian government for exports from the aerospace and defence segments by the year 2025, he added.
PEMM is the official India representative for leading international trade shows across Asia Pacific (DSA Malaysia, ADAS Philippines, Indo Defence Indonesia, D&S Thailand), Australia (Indo Pacific, Land Forces, AVALON), Middle East Asia (World Defence Show – Saudi Arabia, World Police Summit 2024 – Dubai, SAHA Turkey), Israel (ISDEF Israel), Europe (Eurosatory France, IDET Czech Rep, DEFEA Greece, Milipol Paris), Russia / CIS countries (ARMY 2023 Russia, KADEX Kazakhstan), South America & African countries.
Besides, the company is also the media consultant for the leading Indian media / B2B segment and international media companies. PEMM works closely with the business chambers, industry associations and defence attaches, foreign missions and consulates in India, large private sector players and MSME companies by providing an attractive range of media and exhibition services to increase India’s industrial presence around the world.
The PEMM, and Digpu News Network collaboration will stir up the Indian defence news, contributing and supporting the talent and of course get “free voice with a critical edge”.